The internet is the fastest growing media in history including television and radio. Websites are capable of playing videos, but most local businesses are neglecting this area. Instead, many business owners focus efforts on the written content or the appearance of the site. The costs of producing a professional video are one reason why many companies avoid adding one, however take these studies into consideration.
– Video increases the chance of a front-page Google result by 53x (Forrester).
– Landing pages with professional video generate 4-7x more engagement and response rates (SearchEngineWatch).
– Customers who watch a product video are 85% more likely to purchase (eMarketer ).
– Given the choice between reading a full page of text or watching a short video, people prefer video.
We live in a fast paced world. People don’t want to read through pages of text on your web site, and studies have shown if that is your goal the way to do that is to get their attention with a video. I have personally witnessed the before and after results of having a video on the home page of a web site, and can confirm that when you have the video on the home page, people stay on the site longer, and visit more pages on the site.
If you don’t have a video on your web site home page, I strongly suggest adding one. Your web site stats will clearly reveal whether or not it helped and based upon my experience, it always helps.
We work with a production team that can service any business in the United States or Canada, and if you are in Knoxville, TN Lenoir City, TN Maryville, TN Oak Ridge, TN we can meet with you in person to discuss your options.
Website World owner Mike Biddle has more experience in this area than most web design companies because he has appeared on several nationally televised shows. The knowledge of this industry in addition to his web design experience will certainly ensure you have a successful video production!