Recently I have been testing websites using Google’s mobile friendly test tool, and I was alarmed by how many websites I saw in Knoxville, Maryville, Oak Ridge, Lenoir City, Oneida, and Morristown and other areas that were not mobile friendly! I just tested a website that was built less than one year ago by a well known Knoxville website design company that failed the test. The designer of the site even published a blog in March 2015 about the importance of mobile friendly website design and responsive website design!
I can’t even remember a website after 2013 that I designed that wasn’t mobile friendly or responsive. It was something that seemed blatantly obviously to me based upon my own use of the web from my Samsung Galaxy S4 smartphone in 2013!
As you can see in the graphic, google analytics show that in 2013 93% of the visitors on the Ford Thunderbird Forum were on a Desktop. Now look at 2015 only 57% are loading the site from a desktop device. Do I have your attention now? In 2013 only 3.5% of the visitors were on a mobile devices compared to whopping 28 percent in 2015! 42 Percent of the traffic came from a tablet or mobile devices in 2015 compared to only 6.5 percent in 2013 and I would expect that number to continue to rise! Think about this, do you still use a corded phone at home?
If your customers, patients, clients etc. cannot load the site from their device, what good is the website?
Update January 2017- Google is going to drop the hammer likely this year for all sites that are not mobile friendly. You can read more about it on this Mashable article. If your site is not mobile friendly, you need to fix it ASAP!
There are other consequences for not passing Google’s mobile friendly test! Early this year google started factoring this into the search results algorithms according to an announcement they made. As you can see in the graphic, our listing shows up on a mobile device as “Mobile-friendly”.
If your site is not mobile friendly, it is reasonable to conclude that it could be costing you big. Also, you need to be working with a developer that can forecast these issues ahead of time so your competitors don’t get a jump on you. Technology is always changing and you need to be ready to adapt and adapt quickly! If your website isn’t mobile friendly today, I believe you are at least 2 years behind!
Last year I met Chick-fil-A President and CEO Dan Cathy. I was impressed when he spoke about Chick-fil-A’s dedication to being a front runner with technology. As a business owner/operator, you cannot become complacent and sit on your hands. Your website is a vital bridge between you and your customers! Even if your business is successful, you could be losing revenue and worse, leaving the door open for a new competitor who is tech savvy and will capitalize on your complacency! I have seen it time and time again and sadly, many of the businesses are now closed. My son’s football coach George Quarles at Maryville high school spoke after they won the Tennessee state championship about complacency. You don’t become the winningest high school football coaches of the past 10 years by being complacent, you adapt! The question now, are YOU ready to adapt? If you are, call today for a free, no pressure phone consultation.